Why commercial teams pick Virtuoso
CRM tools that don’t reach into operations create double work and uneven handoffs between sales and production. Virtuoso models the customer relationship inside the same platform: pricing, orders, design specifications, complaints, and analytics all live next to the documents that fulfill them.
What you get
- Customer master data — addresses, debtors, contacts, managers, categories, and group structures.
- Contracts and pricing — sales contracts, specifications, customer categories, discount tables, payment terms, price lists, and price-list history.
- Customer orders and design cards — orders linked to product designs and ready to flow into production.
- CRM and analytics — complaints, satisfaction surveys, contract approvals, market share, ABC analysis.
Capabilities
Customer reference data
- Customer addresses with legal/physical type, tax flags, OKPO codes, manager assignment, contact and phone.
- Customer grouping, categories, and address groups.
- Optional flags (e.g., calculate label quantity by weight rather than length).
Pricing and contracts
- Customer categories, discount tables, payment terms, and price lists.
- Multiple sale prices per item in different currencies; unlimited price-list-based prices.
- Price-list history with effective dates.
- Sales contracts with specifications, statuses, dates, terms, and execution control.
- Flexible discounts and markups; arbitrary realization moment (shipment, payment, or both).
Customer orders and design
- Customer order register and order positions.
- Design directory linking finished items to technical and production parameters.
- Print plan form for reviewing entered orders and transferring positions to production scheduling.
CRM
- Contact protocols and manager business trips.
- Contract approval deadline control.
- Consumer complaints, complaint reasons, and return analysis.
- Customer satisfaction surveys, results, and analysis.
- Commercial reports by customer (nomenclature, volume, orders, complaints).
- Market share by consumption volume, regions, and major consumers.
- ABC analysis by turnover, volume, and profitability.
Settlement controls
- Payment deadline control, early-payment discounts, late-payment penalties.
- Credit-limit control, payment reminders, open settlements, barter settlements, reconciliation acts.
Outcomes
- A customer file that connects sales, production, finance, and quality.
- Complaint and satisfaction data feeding back into commercial decisions.
- ABC and profitability analytics that point to where the margin actually is.
- Sales orders that move into production without retyping.
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